keywords have more importance than fluff words in identifying documents 

Improvement: TF-IDF (Term Frequency Inverse Document Frequency) improves on Bag of Words by assigning weights to words. A keyword like “inflation” in a document is more informative than words “the”, “is” etc. as they appear in most documents. 

Technical: TF-IDF gives more weightage to words that appear less frequently across documents and vice-versa i.e the importance factor is inversely proportional to the number of documents the word appears in.